LUTA ROSA, PENSA ROSA
An AXN WHITE Family Talks iniciative
in support of those fighting against Breast Cancer
Concepts by Juanen Aguilar for AXN.
As part of the global October campaign, AXN WHITE aims to pay tribute to all those involved in the fight against breast cancer with a range of concepts that convey each of the five ideas above.
Support
Fight
Prevent
Care
Investigate
LUTA
It was decided that we would work with just one idea, and the client chose LUTA (FIGHT).
So we developed the concept around the PINK BOXING GLOVE.
Graphic Concept, Art Direction, 3D & Motion Design
Juanen Aguilar Lara
Texture Artist
Rainer Alcánda
AXN Dir Creative Center Iberia
Noelia Alonso
AXN Graphic Design Manager
Marcos García
AXN Creative Manager
Nacho Vega
AXN Production Coordinator
Ariadna Iglesias
Music & Sound Design
Gustavo "GUSILLO" González